Job Openings
Direct Marketing Manager - UK and Export
Verso Books, the leading radical publisher in the English speaking world with a 50 year history, is seeking a Direct Marketing Manager. This is an exciting opportunity with a growing company which, as well as working with numerous distributors and booksellers, is developing its own significant ecommerce business.
The person will be responsible for the direct marketing of Verso’s publishing throughout the UK, European and Export territories. They will plan, design and commission dynamic digital content across all online channels—website, social media, and direct marketing—and deploy those assets in marketing campaigns across Verso’s list, working with, and managing, the Digital Marketing Executive. They will be responsible for growing website sales and engagement.
Salary range is £50-£52k per annum, depending on experience. The position is based in our London office, with a hybrid model.
Duties include:
- Working with our US Direct Marketing Manager to create an annual global marketing and communication strategy.
- Develop individual campaigns for select books, book series, backlist titles and digital products in order to meet agreed targets for those books or products, and reach the target audience.
- Commission and develop all necessary materials in good time, and oversee the timely and effective execution of all campaigns.
- Track marketing outreach, audience engagement, book sales, and all other relevant targets, assessing the success or otherwise of campaigns and using this information to inform the creation of future campaigns.
- Develop and maintain an annual UK and Export marketing budget.
- Managing the Digital Marketing Executive.
The applicant should have:
- At least five years experience of marketing and communications.
- Proven ability to drive ecommerce sales, using analytics.
- Excellent written and verbal skills.
- Strong project-management skills.
- Ability to manage multiple projects with many stakeholders.
- Proficiency with Adobe Creative Suite, Canva/Figma, direct marketing platforms, social media platforms, analytics software.
- Demonstrable knowledge of online analytics and reporting.
- Good understanding of digital touchpoints and tools to increase online engagement.
- Familiarity with established and emerging digital tools and online platforms.
- Excellent interpersonal skills, insightful and perceptive.
- Broad knowledge of best digital practices and social media platforms.
- Excellent attention to detail.
- An understanding of, and sympathy with, Verso’s intellectual project.
PERKS AND BENEFITS
- 30 Days Annual Leave; office closure between Christmas Eve and New Year’s Day; Summer Hours every Friday from start of June to end of August; sabbatical system.
- Life Assurance and Employee Assistance Programme.
DIVERSITY AND INCLUSION
We’re committed to creating an inclusive workplace that promotes and values diversity.
Please apply with a CV and short covering letter, as separate attachments, to opportunities@verso.co.uk with the subject line: APPLICATION - DIRECT MARKETING MANAGER by no later than November 18th.
If you have not received a response from us by December 1st please assume you have not been successful in reaching our shortlist.