The System of Objects
Jean Baudrillard on the sociology of interior design: an extract from the new Radical Thinkers edition of The System of Objects
Our new set of Radical Thinkers, a series of seminal works of philosophy and theory, have just been released, with beautiful new editions of books by Theodor Adorno, Louis Althusser, Nancy Fraser, Jean Baudrillard and Chantal Mouffe.
Below is an excerpt from The System of Objects by Jean Baudrillard.
The Modern Object Liberated in Its Function
The style of furniture changes as the individual's relationships to family and society change. Corner divans and beds, coffee tables, shelving - a plethora of new elements are now supplanting the traditional range of furniture. The organization of space changes, too, as beds become day-beds and sideboards and wardrobes give way to built-in storage. Things fold and unfold, are concealed, appear only when needed. Naturally such innovations are not due to free experiment: for the most part the greater mobility, flexibility and convenience they afford are the result of an involuntary adaptation to a shortage of space - a case of necessity being the mother of invention. Whereas the old-fashioned dining-room was heavily freighted with moral convention, 'modern' interiors, in their ingeniousness, often give the impression of being mere functional expedients. Their 'absence of style' is in the first place an absence of room, and maximum functionality is a solution of last resort whose outcome is that the dwelling-place, though remaining closed to the outside, loses its internal organization. Such a restructuring of space and the objects in it, unaccompanied by any reconversion, must in the first instance be considered an impoverishment.
The modern set of furniture, serially produced, is thus apparently destructured yet not restructured, nothing having replaced the expressive power of the old symbolic order. There is progress, nevertheless: between the individual and these objects, which are now more supple in their uses and have ceased to exercise or symbolize moral constraint, there is a much more liberal relationship, and in particular the individual is no longer strictly defined through them relative to his family.[1] Their mobility and multi-functionality allow him to organize them more freely, and this reflects a greater openness in his social relationships. This, however, is only a partial liberation. So far as the serial object is concerned, in the absence of any restructuring of space, this 'functional' development is merely an emancipation, not (to go back to the old Marxian distinction) a liberation proper, for it implies liberation from the function of the object only, not from the object itself. Consider a nondescript, light, foldable table or a bed without legs, frame or canopy - an absolute cipher of a bed, one might say: all such objects, with their 'pure' outlines, no longer resemble even what they are; they have been stripped down to their most primitive essence as mere apparatus and, as it were, definitively secularized. What has been liberated in them - and what, in being liberated, has liberated something in man (or rather, perhaps, what man, in liberating himself, has liberated in them) - is their function. The function is no longer obscured by the moral theatricality of the old furniture; it is emancipated now from ritual, from ceremonial, from the entire ideology which used to make our surroundings into an opaque mirror of a reified human structure. Today, at last, these objects emerge absolutely clear about the purposes they serve. They are thus indeed free as functional objects - that is, they have the freedom to function, and (certainly so far as serial objects are concerned) that is practically the only freedom they have. [2]
Now, just so long as the object is liberated only in its function, man equally is liberated only as user of that object. This too is progress, though not a decisive turning-point. A bed is a bed, a chair is a chair, and there is no relationship between them so long as each serves only the function it is supposed to serve. And without such a relationship there can be no space, for space exists only when it is opened up, animated, invested with rhythm and expanded by a correlation between objects and a transcendence of their functions in this new structure. In a way space is the object's true freedom, whereas its function is merely its formal freedom. The bourgeois dining-room was structured, but its structure was closed. The functional environment is more open, freer, but it is destructured, fragmented into its various functions. Somewhere between the two, in the gap between integrated psychological space and fragmented functional space, serial objects have their being, witnesses to both the one and the other - sometimes within a single interior.
The Model Interior
[...]
Walls and Daylight
The rooms and the house themselves now transcend the traditional dividing-line of the wall, which formerly made them into spaces of refuge. Rooms open into one another, everything communicates, and space is broken up into angles, diffuse areas and mobile sectors. Rooms, in short, have been liberalized. Windows are no longer imposed upon the free influx of air and light - a light which used to come from outside and settle upon objects, illuminating them as though from within. Now there are quite simply no windows, and a freely intervening light has become a universal function of the existence of things. In the same way objects have lost the substantiality which was their basis, the form which enclosed them whereby man made them part of his self-image: it is now space which plays freely between them, and becomes the universal function of their relationships and their 'values'.
Lighting
Many significant features of this general evolution might be pointed out. The tendency for light sources to be made invisible is a case in point. 'A recessed ceiling conceals perimeter neon fixtures for general diffuse lighting.' 'Uniform lighting is ensured by neon tubes concealed in various places: the full length of the recessed ceiling above the curtains, behind and all along the top rim of the built-in units, beneath the upper row of cupboards, etc.' Everything suggests that the source of light continues to be evocative of the origin of all things: even though it no longer illuminates the family circle from the ceiling, even though it has been dispersed and made manifold, it is apparently still the sign of a privileged intimacy, still able to invest things with unique value, to create shadows and invent presences. Small wonder that a system founded on the objective manipulation of simple and homogeneous elements should strive to eliminate this last sign of internal radiance, of the symbolic envelopment of things by look or desire.
Mirrors and Portraits
Another symptomatic change is the disappearance of looking- glasses and mirrors. A psycho-sociology of the mirror is overdue, especially in the wake of so much metaphysics. The traditional peasant milieu had no mirrors, perhaps even feared them as somewhat eerie. The bourgeois interior, by contrast, and what remains of that interior in present-day serially produced furniture, has mirrors in profusion, hung on the walls and incorporated into wardrobes, sideboards, cabinets or panelling. As a source of light, the mirror enjoys a special place in the room. This is the basis of the ideological role it has played, everywhere in the domestic world of the well-to-do, as redundancy, superfluity, reflection: the mirror is an opulent object which affords the self-indulgent bourgeois individual the opportunity to eXercise his privilege - to reproduce his own image and revel in his possessions. In a more general sense we may say that the mirror is a symbolic object which not only reflects the characteristics of the individual but also echoes in its expansion the historical expansion of individual consciousness. It thus carries the stamp of approval of an entire social order: it is no coincidence that the century of Louis XIV is epitomized by the Hall of Mirrors at Versailles, nor that, in more recent times, the spread of mirrors in apartments coincided with the spread of the triumphal Pharisaism of bourgeois consciousness, from Napoleon III to Art Nouveau. But things have changed. There is no place in the functional ensemble for reflection for its own sake. The mirror still exists, but its most appropriate place is in the bathroom, unframed. There, dedicated to the fastidious care of the appear- ance that social intercourse demands, it is liberated from the graces and glories of domestic subjectivity. By the same token other objects are in turn liberated from mirrors; hence, they are no longer tempted to exist in a closed circuit with their own images. For mirrors close off space, presuppose a wall, refer back to the centre of the room. The more mirrors there are, the more glorious is the intimacy of the room, albeit more turned in upon itself. The current proliferation of openings and transparent partitions clearly represents a diametrically opposed approach. (Furthermore, all the tricks that mirrors make possible run counter to the current demand for a frank use of materials.) A chain has definitely been broken, and there is a real logic to the modern approach when it eliminates not only central or over-visible light sources but also the mirrors that used to reflect them; by thus eschewing any focus on or return to a central point, it frees space of the converging squint which gave bourgeois décor - much like bourgeois consciousness in general - such a cross-eyed view of itself [3].
Something else, too, has disappeared in tandem with mirrors: the family portrait, the wedding photograph in the bedroom, the full-length or half-length portrait of the master of the house in the drawing-room, the framed close-ups of the children almost everywhere. All these, constituting a sort of diachronic mirror of the family, disappear along with mirrors themselves when a certain level of modernity is reached (although this has not happened as yet on any wide scale). Even works of art, whether originals or reproductions, no longer have a part to play as an absolute value, but merely in a combining mode. The success of prints as decoration in contrast to framed pictures is in part to be explained by their lower absolute value, and hence greater value in associa- tion. No object, any more than lights and mirrors, must be allowed to regain too intense a focus.
Clocks and Time
Another illusion forsworn by the modern interior is the illusion of time. An essential object has vanished: the clock. It is worth recalling that although the centre of the peasant room is the fire and fireplace, the clock is nevertheless a majestic and living element therein. In the bourgeois or petty-bourgeois interior it takes the form of the clock that so often crowns the marble mantelpiece, itself usually dominated by a mirror above - the whole ensemble constituting the most extraordinary symbolic résumé of bourgeois domesticity. The clock is to time as the mirror is to space. Just as the relationship to the reflected image institutes a closure and a kind of introjection of space, so the clock stands paradoXically for the permanence and introjection of time. Country clocks are among the most sought-after of objects, precisely because they capture time and strip it of surprises within the intimacy of a piece of furniture. There is nothing in the world more reassuring. The measuring of time produces anxiety when it serves to assign us to social tasks, but it makes us feel safe when it substantializes time and cuts it into slices like an object of consumption. Everybody knows from experience how intimate a ticking clock can make a place feel; the reason is that the clock's sound assimilates the place to the inside of our own body. The clock is a mechanical heart that reassures us about our own heart. It is precisely this process of infusion or assimilation of the substance of time, this presence of duration, which is rejected, just like all other returns to inwardness, by a modern order based on externality, spatiality and objective relationships.
Towards a Sociology of Interior Design?
It is the whole world of Stimmung that has disappeared, the world of 'natural' harmony between movements of the emotions and the presence of things: an internalized atmosphere as opposed to the externalized atmosphere of modern 'interiors'. Today, value re- sides neither in appropriation nor in intimacy but in information, in inventiveness, in control, in a continual openness to objective messages - in short, in the syntagmatic calculation which is, strictly speaking, the foundation of the discourse of the modern home-dweller.
The entire conception of decoration has changed too. Tradi- tional good taste, which decided what was beautiful on the basis of secret affinities, no longer has any part here. That taste constituted a poetic discourse, an evocation of self-contained objects that responded to one another; today objects do not respond to one another, they communicate - they have no individual presence but merely, at best, an overall coherence attained by virtue of their simplification as components of a code and the way their relation- ships are calculated. An unrestricted combinatorial system enables man to use them as the elements of his structural discourse.
Advertising widely promotes this new conception of decoration: 'Create a livable and well-organized three-room flat in 30 square metres!'; 'Multiply your flat by four!' More generally, it always talks of interior decorating in terms of problems and solutions, and it is here, rather than in 'good taste', that the current direction of decoration is to be found: it is no longer a matter of setting up a theatre of objects or creating an ambience, but of solving a problem, devising the subtlest possible response to a complicated set of conditions, mobilizing a space.
In the case of serial objects, the possibilities of this functional discourse are reduced. Objects and furniture of this kind are dispersed elements whose syntactic links are not evident; to the degree that they are arranged in a calculated way, the organizing principle is penury, and the objects appear impoverished in their abstraction. This is a necessary abstraction, however, for it pro- vides the basis, at the level of the model, for the homogeneity of the elements in functional interaction. First of all man must stop miXing himself up with things and investing them with his own image; he will then be able, beyond the utility they have for him, to project onto them his game plan, his calculations, his discourse, and invest these manoeuvres themselves with the sense of a message to others, and a message to oneself. By the time this point is reached the mode of existence of 'ambient' objects will have changed completely, and a sociology of furnishing will perforce have given way to a sociology of interior design.
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1. We cannot help but wonder, however, whether he is not henceforward strictly defined through them relative to society at large. On this point, see 'Models and Series' below.
2. Similarly, the bourgeois and industrial revolution gradually freed the individual from his involvement with religion, morality and family. He thus acceded to a freedom in law as an individual, but also to an actual freedom as labour-power - that is, the freedom to sell himself as labour-power. This parallel has nothing coincidental about it, for there is a profound correlation here: both the serially produced 'functional' object and the social individual are liberated in their 'functional' objectification, not in their singularity or in their totality as object or person.
3. The mirror occasionally makes a comeback, but it does so in a baroque cultural mode, as a secondary object - a romantic looking-glass, say, or an antique or bull's-eye mirror. The function is no longer the same (and will be addressed below apropos of antiques in general).