Once upon a time may never be the same ...
The Washington Post has reviewed Christian Salmon's Storytelling: Bewitching the Modern Mind alongside The Age of Persuasion: How Marketing Ate our Culture. Comparing the two books, reviewer James P. Othmer describes Salmon's approach as "more analytical and intellectually satisfying."
Once upon a time may never be the same. For more than a century, storytelling and advertising have shared the same multimedia bed, provoking, manipulating, offending and occasionally entertaining the masses. But never has the combination of narrative and branding been as pronounced, exciting or dangerous as it is now. For every clever and entertaining viral sensation such as Old Spice's "The Man Your Man Could Smell Like," there are countless other messages, from corporate-sponsored bloggers, YouTube activists and every medium or channel in the social media universe where it is nearly impossible to separate creative expression from insidious corporate pitch.
Visit the Washington Post to read the review in full.