On the New

One of the most influential voices in contemporary cultural theory on how to make it new

On the New looks at the economies of exchange and valuation that drive modern culture’s key sites: the intellectual marketplace and the archive. As ideas move from one context to another, newness is created. This continuous shifting of the line that separates the valuable from the worthless, culture from profanity, is at the center of Boris Groys’s investigation which aims to map the uncharted territory of what constitutes artistic innovation and what processes underpin its recognition and appropriation.